111204916061908019

FLAUNTING SAND

I subscribe to a number of magazines — some of which are fairly silly, but I enjoy the pretty pictures and strange advertisements. I am continually puzzled by some of the marketing I see. Now, this would be an area upon which The Grande Fash Mag Slag could further enlighten us as he works in the field and manages to stay well ahead of what the consumers want to see.

One of my favorite and silliest magazines is FLAUNT. While it wants to present itself as a hip/on-the-edge-of-all-things-cool look at fashion and art — it is really a collection of beautiful and curious photos stashed between ads for high end fashion. It always arrives in a clear plastic bag! I love it.

Over the course of the past year or so they have started to convince celebs to pose for the covers. This month we have Penelope Cruz posed nude (naughty bits hidden) on a mound of sand. Now, those folks at Flaunt are clever little bees! Someone thought it would be way cool to dump sand into the clear plastic bag with the magazine.

This is the most annoying thing I have ever received in the mail. I can see that the sand was meant to be separated from the magazine in a separate little bag — but the fashion victims at FLAUNT forgot that their magazines are delievered by the USPS —- my little bag-o-sand was ripped open and my magazine — and, my kitchen have sand all over the place! Ugh!

…summer is coming. I get it. why give me sand?

Advertisements

March 28, 2005. Uncategorized.

5 Comments

  1. Karyn replied:

    Matty,
    At least they didn’t send you signs of spring, like rain or mud in the baggie…that could’ve been worse, AND it’d have sullied your magazine!

  2. Jon replied:

    Wow- this is the first time I’ve been able to comment on this all day! Install haloscan, Blogger comments are very tempermental!

    Anyway, Flaunt has gone down hill. I don’t even look at it anymore, and while I agree that it has some decent fashion spreads, I find it poorly written. Same goes for the British mag Wallpaper, which is just style without substance, IMHO. I find i-D and Dutch to be the best fashion mags- and the articles in them are written well, to boot. That sand sounds gross, but I suppose it’s better than what’s on any beach I’ve been to: dead crabs and rotting seaweed ^_^

  3. matty replied:

    LOL! haloscan? I am so tech-challenged I do well to have blogger comments running!

    Am glad to hear you say that about Wallpaper — I let my subscription to that go because I was finding it to be crap for the past year. I’ve been picking up
    i-D at the store. Maybe I will get a subscription to it next time!

  4. adrock2xander replied:

    ROFL…sand just isnt the conventional mail we’re used to arent we…

  5. Anonymous replied:

    You are sooooooooo weird.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback URI

%d bloggers like this: